
90%+
AI feedback accuracy, piloting the MVP with a number of schools across England.
- Client
- EdTech founders
- Stage
- Proof-of-concept to MVP
- Scope
- Discovery, MVP, fractional CTO
- Outcome
- SEIS ready, product in-market
Recently publishedThe Tees Valley Digital Innovation Survey 2026 Report is here!Download
Starting
You’ve spotted an opportunity in your industry, or something feels broken, outdated, or unnecessarily complex.
You can see a better way of doing things, even if you’re not yet sure how to best piece it together.
That moment is exciting, but can also be uncomfortable.
You know the solution, but don’t know how to get there.
Almost every early-stage founder we work with arrives with the same mix of confidence and doubt.
It’s at this stage, it’s time to embed experience. It’s also where the biggest risks sit if things are rushed or decisions aren’t thought through.
Who we work with
We work with founders at every early stage. How we help depends on where you are:
Tell us about the idea, however early it is. We’ll give you an honest view of where it stands and the most useful next step, whether or not that’s working with us.
The current state
The future state
How we work with you:
Together, we’ll explore the opportunity and test its viability, then lead the build of your proof of concept or minimum viable product, so that it stands up to real users and to investor scrutiny.
We avoid shortcuts that feel fast today, but costly tomorrow.
Embeddable worked with the founding team behind Home Sale Pack through discovery to explore and validate an opportunity for a technology product that could take the process of selling a property down from 6 months to just 5 days. The results were an MVP launched, more than 100 estate agents onboard, and seed investment secured to support growth.
Read Case Study: Home Sale Pack
The Embeddable Discovery Framework is the one we use in our own discovery sessions. It’s free and interactive: define the features, decide how you’ll measure success, and make an informed call before you spend money on building.
Get the free frameworkExploring your idea
1. Who will your users be?
2. What already exists that could be competition?
3. What will the key features be?
4. Where will data come from?
5. Who and what resources will you need?
6. How will you measure success?
Free resource
Embeddable Discovery Framework
For founders exploring an idea
Engagements

90%+
AI feedback accuracy, piloting the MVP with a number of schools across England.
100+
estate agents onboarded in the first 90 days.
Insight
Events
Upcoming event
, 9:30am to 11:30am, at Flok, Middlesbrough. Free, breakfast included.
A free breakfast in Middlesbrough for founders and business owners weighing up investment, with Maven and NEL on what investors look for.
Tell us where things stand, however early it is, and we’ll suggest the most useful next step.