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Starting

You’re at the beginning of your journey

You’ve spotted an opportunity in your industry, or something feels broken, outdated, or unnecessarily complex.

You can see a better way of doing things, even if you’re not yet sure how to best piece it together.

That moment is exciting, but can also be uncomfortable.

You know the solution, but don’t know how to get there.

Almost every early-stage founder we work with arrives with the same mix of confidence and doubt.

You may be asking yourself:

  1. Where do I start?
  2. How long will this take?
  3. How much should I invest before I know this will work?
  4. Who can I trust with my vision and to challenge my thinking?

It’s at this stage, it’s time to embed experience. It’s also where the biggest risks sit if things are rushed or decisions aren’t thought through.

Who we work with

Wherever you’re starting from

We work with founders at every early stage. How we help depends on where you are:

  • You know your industry inside out and can see what needs to change: we’ll help you test the idea, shape a first version and build a case funders take seriously
  • Funding is committed or on its way: we’ll lead how your first version is scoped and built
  • You already have revenue and traction: we’ll bring the senior technology leadership to grow it

Not sure where you fit?

Tell us about the idea, however early it is. We’ll give you an honest view of where it stands and the most useful next step, whether or not that’s working with us.

The current state

Where many founders start

  • An idea you can see clearly, but can’t yet cost or scope
  • Agency quotes that don’t agree with each other
  • A long list of features, and no clear first version
  • Technology choices you’re not sure you can judge

The future state

Where we help you get to

  • A first version that shows users and funders what they need to see
  • A budget and timeline you can defend
  • Early technology decisions you won’t have to unpick
  • Evidence the idea works before you spend heavily on it

How we work with you:

What this can look like in practice

Together, we’ll explore the opportunity and test its viability, then lead the build of your proof of concept or minimum viable product, so that it stands up to real users and to investor scrutiny.

We avoid shortcuts that feel fast today, but costly tomorrow.

Explore Discovery
Case StudyHome Sale Pack

How a law firm changed how people move home with tech

Embeddable worked with the founding team behind Home Sale Pack through discovery to explore and validate an opportunity for a technology product that could take the process of selling a property down from 6 months to just 5 days. The results were an MVP launched, more than 100 estate agents onboard, and seed investment secured to support growth.

Read Case Study: Home Sale Pack
Free Resource

Not ready to talk yet? Start on your own.

The Embeddable Discovery Framework is the one we use in our own discovery sessions. It’s free and interactive: define the features, decide how you’ll measure success, and make an informed call before you spend money on building.

Get the free framework

Engagements

Where this work has made the difference

StartingDiscovery · Fractional CTO
Assessable

90%+

AI feedback accuracy, piloting the MVP with a number of schools across England.

Client
EdTech founders
Stage
Proof-of-concept to MVP
Scope
Discovery, MVP, fractional CTO
Outcome
SEIS ready, product in-market
Read Engagement: Assessable
StartingDiscovery · Fractional CTO
Home Sale Pack

100+

estate agents onboarded in the first 90 days.

Client
PropTech founders
Stage
Idea to seed funding
Scope
Discovery, MVP, fractional CTO
Timeframe
Launch in 6 months
Read Engagement: Home Sale Pack

Events

Join us in person

Upcoming event

Meet the Investor: Getting Your Business Investment Ready

, 9:30am to 11:30am, at Flok, Middlesbrough. Free, breakfast included.

A free breakfast in Middlesbrough for founders and business owners weighing up investment, with Maven and NEL on what investors look for.

Find out more

Turn the idea into a fundable plan.

Tell us where things stand, however early it is, and we’ll suggest the most useful next step.