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Process

Designed for complex decisions, beyond transactional delivery

Embeddable exists to support moments where technology choices have long-term consequences.

Our approach prioritises understanding, challenge, and senior ownership over speed for its own sake.

What stays consistent

Regardless of the stage or type of engagement, a few things remain consistent in how we work.

  • Senior people stay close to the detail of every engagement
  • We are able to take responsibility for decisions, not just recommendations
  • We stay close to commercial reality, not abstract theory
  • We challenge assumptions
  • We check every engagement for conflicts before we start, so our independence is never in question.

This consistency is what allows trust to build quickly. We prioritise partnership structured for your business.

Getting started

We don’t believe in rushing into delivery.

Early work is often focused on:

  1. Understanding context
  2. Knowing the team around us
  3. Clarifying the real problem
  4. Pressure testing assumptions
  5. Identifying where risk actually sits

This creates a shared understanding before significant commitments are made.

Depth before breadth

We intentionally limit our client portfolio, so that we can stay involved at the right level. This allows us to:

  1. Understand industries properly

    We see each engagement as a partnership and we invest time in gaining a deep understanding of your industry, to best support your business.

  2. Remain objective and independent

    We have a strict and transparent process for avoiding client conflicts. If we can’t remain independent, we don’t proceed with the engagement or partnership.

  3. Provide continuity

    A fractional CTO is a short- to mid-term solution, but our work ensures that stable foundations are in place for the long-term growth of your business or investment.

How we collaborate

Flexible doesn’t mean superficial.

We balance adaptability with the time and continuity needed to make responsible decisions, particularly where growth, investment, or operational change is involved.

  • Outcome-based

    A fixed scope and fixed fee for a defined decision, most often a technical due diligence or a scoped piece of strategy.

  • Retained leadership

    Ongoing, embedded CTO-level leadership, structured quarterly, on a committed-time or objective-led basis.

  • Equity-aligned

    Occasionally, where our work and your long-term growth are closely linked, part of our fee may be exchanged for a small minority shareholding through Embeddable Ventures.

How we engage, in full

Your requirement

How we create value

  • Decide what to do next, and what to avoid
  • Understand and reduce risk
  • Bring structure to complexity
  • Align technology with commercial goals

Working with teams, partners, and investors

We often work alongside:

  • internal teams
  • external agencies or developers
  • boards and existing or new investors

It’s our role to remove dependency on founders and business owners to:

  • provide direction
  • create alignment
  • ensure accountability
  • reduce friction between stakeholders

This allows teams to work more effectively, without disruption.

Engagements

Recent engagements

InvestingTechnical Due Diligence

Angel A

£50,000

deployed into one business as a pre-seed investment for this angel, which was SEIS qualifying.

Client
Angel investor
Stage
Pre-seed
Scope
Three opportunities
Timeframe
Four weeks, fixed cost
Read Engagement: Angel A
StartingDiscovery · Fractional CTO
Assessable

90%+

AI feedback accuracy, piloting the MVP with a number of schools across England.

Client
EdTech founders
Stage
Proof-of-concept to MVP
Scope
Discovery, MVP, fractional CTO
Outcome
SEIS ready, product in-market
Read Engagement: Assessable
StartingDiscovery · Fractional CTO
Home Sale Pack

100+

estate agents onboarded in the first 90 days.

Client
PropTech founders
Stage
Idea to seed funding
Scope
Discovery, MVP, fractional CTO
Timeframe
Launch in 6 months
Read Engagement: Home Sale Pack

See how we’d approach yours.

Tell us where things stand and what needs to happen next. We’ll suggest the simplest way to get there.