Property tech that helps you sell your home faster and for more money

The project

On average, it takes 6 months to sell your home.

Home Sale Pack decided there must be a faster, transparent, and reliable way.

• In that time information goes stale, mortgage rates and property valuations change, property chains break and sales fall through.
• Founded by solicitors who saw the opportunity for a digital product that could support all parties involved in a sale.
• Identity, information forms, Land Registry documents, searches and other documents become digital and verified.

Key results

Investment

Home Sale Pack secured six-figure seed investment to develop and iterate the product at pace.

Adoption

Within 90 days of launch, Home Sale Pack onboarded 100+ estate agents, who in turn invited their customers to the platform.

Progress

Accepted onto Ignite accelerator and private Government incubators, ultimately appointing a full-time CTO.

The opportunity

Our discovery process highlighted that the concept of “upfront information” in the home sale process was not new, but it was also not widely adopted, and there was a clear gap in the market for a seller-focused, digital solution.

With a goal of 5-day turnaround from starting a Home Sale Pack to receiving a completed pack, the product needed to be the glue between various digital and non-digital sources, backed up by legal expertise.

• Digital property forms, aligned with legislation requirements
• Interactive property boundaries and maps
• Integrated ordering of property title, register, referred documents, and search orders
• AI-supported features to give context to information
• Identity verification of all relevant parties

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The results

Working with the Home Sale Pack founding team, their external management and consultants, Embeddable developed and scaled a web-based API platform built to serve the various requirements of parties involved in buying or selling a home: solicitors, estate agents, sellers, buyers, and internal Home Sale Pack staff.

We subsequently engaged as the fractional CTO for Home Sale Pack to lead on technology scaling, before a full-time Chief Technology Officer took over the reins in mid-2026.

• Discovery, MVP development and launch in 6 months, on-time and on-budget
• 100+ estate agents onboarded in the first 90 days
• Seed funding secured to support future growth
• Identity verification of all relevant parties

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Summary

Home Sale Pack: Idea, MVP, Investment, Scale with Embeddable

We helped the founders of Home Sale Pack go from an idea through to launching a product, securing investment, accessing accelerators and ultimately bring a full-time Chief Technology Officer onboard.

Got an idea? Let’s see if we can do the same for you.

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