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About Embeddable

A focused partner, not a traditional agency.

Embeddable exists to help investors and businesses make better technology decisions when the stakes are high.

We work as a small, senior team, embedding ourselves into a limited number of engagements at any one time. This allows us to stay close to the detail, understand commercial reality, and take responsibility for outcomes rather than simply offering advice.

Our role sits at the intersection of strategy, leadership, and delivery.

What we believe

Technology is rarely the problem on its own. Most issues arise when decisions are made without enough context, ownership, or challenge.

Our work is grounded in a few core beliefs:

  • Clarity comes before speed

  • Technology should support commercial goals, not dictate them

  • Fewer, better decisions outperform constant movement

These beliefs shape how we work and who we choose to work with.

How we work in practice

We are not a volume business. Working with a small number of clients enables us to:

  • Understand markets and opportunities properly

  • Check every engagement for conflicts before sign off

  • Stay accountable for decisions

  • Challenge assumptions

This is why our involvement often looks different to traditional consultancy or agency models. We are embedded, involved, and invested in getting it right.

Who we work with

While these groups look different on the surface, they share the same need for confidence in what happens next.

Investors

Seeking independent technical judgement on their side of the table, before and after they commit.

Scaleups

Navigating growth, complexity, and change in fast moving and transforming businesses, often with an investor’s plan to deliver.

Founders

Your technical partner to translate ideas and opportunities into viable, fundable, and high growth businesses.

 

Leadership and experience

Expertise, made accessible

  • Independent, founder-led 

    Embeddable was formed and continues to be led by Peter Calvert, a seasoned software engineer, department head, and CTO, with no external investors or shareholders in the business.

  • Trusted with sensitive work

    We’re Cyber Essentials certified and work under NDA as standard, with robust, standardised controls to manage private and sensitive engagements.

  • Advisor to boards, accelerators, and incubators

    Our founder sits on the Dynamo North East advisory board and the Middlesbrough College Digital Advisory Board, and has mentored founders through Teesside University’s Launchpad programme for a number of years.

  • Experience across an array of industries

    We have a track record of working with businesses across multiple industries, including in regulated areas, such as finance and law.

 

Structured to serve

The Embeddable Group

Since first forming in early-2023, Embeddable has evolved into a group of companies.

Embeddable Limited, our delivery arm, holds our client contracts, from fractional CTO engagements to investment due diligence, and owns our in-house IP. Embeddable Ventures Limited can hold small minority shareholdings in businesses we work with, where there’s clear long-term alignment, and always separately from our due diligence work.

Embeddable is accountable to an independent chair, and any proposed equity is reviewed by an Investment Committee of independent professionals.

Embeddable Services

Our service company is engaged by companies as a fractional CTO or advisor.

Embeddable Ventures

Our equity vehicle, separated from service delivery, with its own governance framework.

There is no one size fits all.

Good technical decisions take thought, context, and experience.

If you are exploring what the next move should be, we can help you get there with clarity and confidence.