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Peter Calvert

Embeddable exists because Peter saw, again and again, early-stage and scaling businesses underserved by the traditional agency model – sold delivery when what they needed was judgement.

Embeddable was built to put senior technology leadership on their side of the table.

 

Managing Director of Embeddable

A hands-on Chief Technology Officer

Providing confidence and expertise for investors, business leaders, and new founders.

  • Multi-industry and regulated experience 

    Before founding Embeddable, Peter held senior technology roles across multiple verticals, including regulated industries.

  • An established fractional

    Peter has worked in software since 2013, with over five years at CTO-level (permanent and fractional), managaing several investment projects at once.

  • Trusted advisor and board contributor

    Peter sits on the advisory board of Dynamo North East, as well as the digital advisory panel for Middlesbrough College and serves as a mentor to Teesside University’s startup programmes.

  • Time-served software engineer

    Peter forged his technology career in web development and software engineering, before progressing into full delivery, people management and ultimately department lead and Chief Technology Officer.

Managing Director, Embeddable

Since 2023, Peter has led Embeddable, working as a fractional CTO with businesses across law, finance, health and safety, and more, as well as supporting a number of angel investors and venture capital funds with their portfolios.

Chief Technology Officer, Financial Services

Peter led the digital transformation of a financial services firm during a group consolidation, building a new, multi-discipline department from the ground up. The business continues to operate a bespoke software-as-a-service developed during Peter’s tenure.

Head of Development, Performance Marketing

Peter spent three years building the engineering team within the R&D department of a scaling performance marketing agency, working alongside the likes of Google to launch one of Europe’s first accredited Comparison Shopping Service experiences.

Development Director, Web Agency

During a five year tenure, Peter led on the discovery, development and launch of high-traffic eCommerce websites and bespoke, web-based platforms. 

How Peter adds value

While these groups look different on the surface, they share the same need for confidence in what happens next.

Investors

Peter leads Embeddable’s technical due diligence for funds, angels, and deal advisers, giving investment committees a clear, plain-English view of technology risk.

Scaleups

Working as a fractional CTO, Peter works with high-growth businesses to ensure their tech is fit for scale, investment, and long-term success.

Founders

As a mentor or fractional CTO, Peter supports new founders to start, launch, gain traction, and grow, with a track record of supporting businesses through their zero-to-one.

There is no one size fits all.

Good technical decisions take thought, context, and experience.

If you are exploring what the next move should be, we can help you get there with clarity and confidence.