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How we participate
Occasionally, where our work and a business’s long-term growth are closely linked, Embeddable Ventures may take a small minority shareholding as part of an engagement.
Equity never replaces fees entirely, and we never work for equity alone. Any shareholding is minority, non-controlling, and agreed on standard terms.
Acting as an embedded technology leader, not a passive stakeholder
Taking a minority, non-controlling position, aligned to long-term outcomes
Providing ongoing technical leadership, structure, and accountability
Our involvement adapts to your stage, but the intent stays the same: to enable you to reach your definition of success.
When we partner
Partnerships emerge selectively, most often where we already understand the opportunity, the risks, and the people involved, and where funding is committed or the founder brings deep domain expertise with a clear path to funding.
1
Established through direct involvement
We’ve worked together previously, on a one-time engagement or strategy, or served as your fractional CTO.
2
Aligned with investors and relationships
Where known investors and networks seek to introduce Embeddable as a strategic partner during or after a deal.
3
In new ventures with the right foundations
Before a valuation is set, where the founder brings deep domain expertise and a clear path to funding.
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We consider partnerships rarely, and usually with businesses we already know well. If you think there’s long-term alignment, talk to us.
Maintaining independence is fundamental to how we operate.
Every proposed partnership and shareholding is reviewed independently before it’s agreed, against our service work and any business we already hold a stake in. Where independence can’t be preserved, we don’t proceed.
We do:
Take small, minority, non-controlling positions
Have every proposed partbership reviewed independently before it’s agreed
Keep equity entirely separate from our due diligence work
As a principle, we do not:
Carry out due diligence on a business in which we hold, or are negotiating, equity
Advise investors on investing in your business
Lead or broker investment rounds
Operate as fund managers or venture builders
Partner for “sweat” equity
Good technical decisions take thought, context, and experience.
If you are exploring what the next move should be, we can help you get there with clarity and confidence.


T: +44 (0)330 460 9458
E: [email protected]
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Embeddable Limited (company no. 14681734, VAT GB467124487)
Embeddable Ventures Limited (company no. 16805120)
Embeddable Group Limited (company no. 16800530)
