Embeddable helped Home Sale Pack go from an idea to seed funding and launch into market for their new property tech solution in 6 months.
Home Sale Pack decided there must be a better, faster way.
During those six months, information goes stale, mortgage rates and house valuations change, property chains break, and property sales fall through. Nobody wins.
Founded by solicitors, the Home Sale Pack team saw the opportunity for a digital product that could support all parties in the home buying and selling process to list their property on the market, verify identification, collate property information, land searches, and other documents, faster.
Discovery highlighted that the concept of “upfront information” in the home sale process was not new, but it was also not widely adopted, and there was a clear gap in the market for a seller-focused, digital solution.
With a goal of 5-day turnaround from starting a Home Sale Pack to completed pack, the product needed to be the glue between various digital and non-digital sources, backed up by legal expertise.
Digital property forms, legislation compliant
Visuals of property boundaries and interactive maps
Identity verification
Property title, register and search orders
A combination of Government datasets and third-party data source integrations
I worked with the Home Sale Pack founding team, their external management and marketing consultants and additional stakeholders to create a mobile-friendly, web-based platform built for the various requirements of parties involved in buying or selling a home: solicitors, estate agents, sellers, buyers, and internal Home Sale Pack staff members.
Product launch in 6 months, on-time and on-budget
100+ estate agents onboarded in the first 90 days
Six-figure seed investment secured to support future growth
Market publicity, accelerator acceptance and invitation to a Government incubator
A successful product launch in February 2024 has since allowed the Home Sale Pack team to make data-led decisions on how to further expand the platform, such as through the introduction of buyer-specific processes and supporting in the sale of development and auctioned properties, and ultimately the introduction of additional AI to further automate key information processes.
Fixed-cost, guided discovery sprints to support you in understanding the potential of your idea. Together, we’ll create the blueprint for bringing your opportunity to life.
You’ve read about how I’ve helped Home Sale Pack. Here’s how I can help you.
A fractional CTO can provide an objective perspective on technology decisions, which can be especially valuable for businesses that may be too close to an idea or project to see the bigger picture, or are experts in their domain, but would benefit from technical leadership.
They can also help businesses avoid costly mistakes by providing unbiased guidance and advice.
When opportunities appear and ideas strike, it’s key that you’re able to react and build quickly, without compromising on planning and strategy,
Working together, we’ll combine consultancy and development to discover, cost, and build at pace, bringing the early versions of your product to life.
Embeddable, your fractional Chief Technology Officer with no long-term contracts and no equity requirements.
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