Your embedded fractional Chief Technology Officer, supporting your business to scale, raise investment, and maximise the use of technology as your business grows.
For over 12 years, I’ve worked in and alongside businesses to support them in reaching their own definition of “success” by embracing technology.
With a background in web development and a growing focus on AI, I’ve previously been a technology leader in both agency and in-house teams, before founding Embeddable. My focus has always been on exploring and creating solutions that improve efficiency, support scaling, and introduce new services that generate significant revenue.
I am open to opportunities for mentoring others in technology and entrepreneurship, and to volunteer and support charities and community interest companies.
Source: 2024 UK Tech Jobs Report
I’m incredibly proud to call Middlesbrough and the wider Tees Valley my home, and the home of Embeddable.
From our Middlesbrough HQ, we support entrepreneurs and businesses on a national scale to reach their own definition of success through technology.
Having started my career as a web designer and developer, I have progressed into a team builder and technology leader, whilst remaining hands-on in the development and delivery of software products.
My experience has seen me work across various sectors, both B2B and B2C, and rather than focusing on a single niche or small number of verticals, I enjoy the challenge of approaching new industries.
Whilst each industry can differ significantly, the underlying problems and opportunities that small and growing businesses face often have similarities and my multi-sector experience allows me to provide fresh insight into solutions.
Since mid-2023, I have led Embeddable in the delivery of fractional CTO, consultancy, and web development services.
I joined a nationally recognised financial services business at the beginning of a pivot towards fintech, taking on the responsibility for leading the consolidation of technology as part of a group merger, building a technology department and leading product development of a new Software-as-a-Service offering over a 2 year period.
I joined a rapid growth advertising agency during the inception of their R&D department, tasked with building a tech team that focused on junior-level opportunities, whilst also leading the creation of technology that opened new revenue streams and enabled advertisers to maximise the their ad spend returns. One of the first 30 businesses globally to be recognised by Google as a Comparison Shopping Service partner in late-2018.
As Development Director of a web and software agency, I was the lead for managing multiple high value client projects, leading each from inception to delivery. I was responsible for implementing new technologies and processes into a small, agile business and supporting junior staff through mentoring.
I believe that knowledge should be accessible and that it should be shared.
Sharing my experience for the next generation
I support a small group of new entrepreneurs and business owners by sharing my lived experience in technology and as a founder.
Since 2023, I’ve worked with Teesside University’s highly respected FUEL program to deliver mentoring to graduates that are exploring the prospect of launching businesses and am always open to similar opportunities.
An ambassador for apprenticeships
Over a decade ago, I joined the tech industry through an apprenticeship with a local digital agency, opting against the traditional route of University.
Since 2016 I’ve volunteered with charities, schools and local government to promote apprenticeships as an alternative and equivalent level of learning to university, particularly in the tech sector.
2025
2025
2024
2024
2024
2024
It all starts with a conversation.
+44 (0)1642 989817
Boho Five, Bridge St. East, Middlesbrough, TS2 1NY
© 2023-2025 • Embeddable Limited is registered in England and Wales with company no. 14681734 • VAT GB467124487
