Your embedded fractional Chief Technology Officer, supporting your business to scale, raise investment, and maximise the use of technology as your business grows.
Since 2013, Peter Calvert has worked in and alongside businesses to support them in reaching their own definition of “success” by embracing technology.
With a background in web development and a growing focus on AI, he has previously been a technology leader of both agency and in-house teams, before founding Embeddable. Peter’s focus has always been on exploring and creating solutions that improve efficiency, support scaling, and introduce new services that generate significant revenue.
To date, work through Embeddable has supported startups to secure over £500,000 in early-stage funding, join prestigious accelerators, and scale confidently, with exiting in mind.
Peter is open to opportunities for mentoring others in technology and entrepreneurship, and to volunteer and support charities and community interest companies.
Source: 2024 UK Tech Jobs Report
Embeddable are incredibly proud to call Middlesbrough and the wider Tees Valley our home.
From our Middlesbrough HQ, we support entrepreneurs and businesses on a national scale to reach their own definition of success through technology.
Having started his career as a web designer and developer, Peter has grown into a seasoned team builder and technology leader, whilst remaining hands-on in the development and delivery of software products.
With experience across various sectors, both B2B and B2C, Peter enjoys the challenge of approaching new industries.
Whilst each industry can differ significantly, the underlying problems and opportunities that small and growing businesses face often have similarities and a multi-sector experience allows him to provide fresh insight into solutions.
Since mid-2023, Peter has led Embeddable in the delivery of fractional CTO, consultancy, and MVP development services.
In late-2025, Embeddable launched the Embeddable Ventures arm, with Peter overseeing investment and partnerships with a growing portfolio of early-stage businesses.
Peter joined a nationally recognised financial services business at the beginning of a pivot towards fintech, taking on the responsibility for leading the consolidation of technology as part of a group merger, building a technology department and leading product development of a new Software-as-a-Service offering over a 2 year period.
Peter joined a rapid growth advertising agency during the inception of their R&D department, tasked with building a tech team that focused on junior-level opportunities, whilst also leading the creation of technology that opened new revenue streams and enabled advertisers to maximise the their ad spend returns. One of the first 30 businesses globally to be recognised by Google as a Comparison Shopping Service partner in late-2018.
As Development Director of a web and software agency, Peter was the lead for managing multiple high value client projects, leading each from inception to delivery. He was responsible for implementing new technologies and processes into a small, agile business and supporting junior staff through mentoring.
A belief that knowledge should be accessible and that it should be shared.
Sharing experience for the next generation
Peter supports a small group of new entrepreneurs and business owners by sharing lived experience in technology and as a founder.
Since 2023, he has worked with Teesside University’s highly respected FUEL program to deliver mentoring to graduates that are exploring the prospect of launching businesses and am always open to similar opportunities.
An ambassador for apprenticeships
Over a decade ago, Peter joined the tech industry through an apprenticeship with a local digital agency, opting against the traditional route of University.
Since 2016 he has volunteered with charities, schools and local government to promote apprenticeships as an alternative and equivalent level of learning to university, particularly in the tech sector.
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It all starts with a conversation.
Embeddable, your fractional Chief Technology Officer with no long-term contracts and flexible engagement models.
© 2023-2025 • Embeddable Limited is registered in England and Wales with company no. 14681734 • VAT GB467124487
